Marketing Services

With the right information you can increase the value of your existing customers and understand your most profitable markets. At TransUnion, we combine credit information and advanced analytics to help you identify and make the most of your most profitable opportunities. Our marketing models and analytic tools—along with high-quality risk data and performance behaviour—can help you improve targeting, campaign execution, and measurement throughout the customer credit lifecycle.

Here are some of the ways we can help you reach your most profitable opportunities with customer segmentation and more targeted strategies:

• Predict and increase response rates
• Make the appropriate offer for a stronger response
• Build stronger relationships with your customers
• Cross-sell products and services
• Design and execute cost-effective marketing campaigns
• Improve your customer contacts

 Better understand and target the customers who fit your marketing objectives.

Strengthen your marketing execution with marketing models based on powerful analytics.

Improve the effectiveness of your marketing campaigns by focusing on the best prospects.

Deepen your understanding of your customers, market and industry to improve overall marketing execution and strategy.