Marketing Data

Better understand your market and industry, refine your segmentation and target the right business customers and markets. We can help you acquire more high-value business customers and strengthen your relationships with current customers.

TransUnion gives you access to powerful credit bureau data in a number of solutions, including:

• Consumer Credit Reports—Use the TransUnion credit bureau database to refine the information you have on your prospect or current customer, and improve your marketing strategy.
• Aggregate Data—Aggregated data consists of approximately 106 predetermined characteristics or ‘questions’—for example, the total number of enquiries to date. The program evaluates the matched consumer credit report and provides an attribute, or answer. To the question ‘total number of enquiries to date’, if the number of enquiries for the matched consumer equals 5, then the output answer is given as 5. This product provides the same information available on a consumer enquiry, but it is already summarised for easier use.

• Data Warehouse Intelligence—Use our credit bureau data at an aggregate level to obtain high-level understandings for marketing strategy, including market analysis, market profiling and segmentation, as well as industry and competitor benchmarking.