Marketing Models

Know your customers better and identify factors that can affect your company's performance. At TransUnion, we can help you predict the likelihood of response, develop better strategies to attract greater response, and predict future credit risk and performance behaviour.

Take advantage of a full range of models for insights you can use into the potential value, risk and creditworthiness of a prospect or customer:

• Customised or Generic Risk Models enable you to assess a consumer’s propensity to default, helping you to focus marketing resources on customers within your risk appetite.
• Propensity Models gauge a customer's likelihood to respond to a product / offer.
• Income Estimator, Affordability Model and Debt Index provide a comprehensive assessment of a customer’s affordability.
• Other customised models can be built to specific industry needs (for example, loss ratio models for insurance) or other marketing needs (for example, lapse models).