The Q1 2025 TransUnion Mobility Insights Report

Access TransUnion’s latest Mobility Insights Report to access the latest trends to discover how South Africa’s automotive landscape is being reshaped by affordability, innovation, and evolving consumer behaviours.

Download Now

The newly rebranded TransUnion® Mobility Insights Report offers a broader view of South Africa’s fast-changing automotive ecosystem. Discover key shifts affecting dealerships, lenders, insurers and OEMs — from record-breaking sales to rising digital engagement and uninsured vehicle risks.

Get the latest intelligence you need to fuel your growth smarter, faster

3 Dynamic shifts:

1) New vehicle sales break records

New passenger vehicle sales rose 20.6% YoY in Q1 2025 — a nine-year high

2) Affordability is driving transformation

New financing models (balloon, buybacks) are becoming mainstream
Only 39% of policyholders have financed vehicles — down from 44% in 2020
1:4 of South Africans own or use an uninsured vehicle

3) Digital platforms reshape the car-buying journey

Social media drives 76% of product research
92% of buyers research online before dealership visits
TikTok ads reach grew 34% YoY

“Affordability-led innovation, flexible insurance and digital-first engagement are now critical to capturing growth in South Africa’s automotive market.”

- Lee Naik, Chief Executive Officer, TransUnion Africa

MIR Q1 2025: Assets

Download Infographic

Download the Q1 2025 Mobility Insights Report

First Name *

Last Name *

Company *

Job Title *

Email Address *

Business Phone *

Industry *

Province *

TransUnion would like to send you original insight, commentary and research on data, software and analytics, early notifications of exclusive events and information about our products and services. If you would like to receive that information, please let us know using the following options:

Yes please, I’d like to hear about the above by email

Yes please, I’d like to hear about the above by phone

For our contact center, please call (0861) 482 482.
Alternatively, please contact your account manager directly for all other enquiries.
TransUnion is a global organization. As, part of our processing activities when your personal information is shared within TransUnion it may be transferred outside of South Africa as part of how we operate our business, which includes providing you with our products and services, conducting analytics or storage, analyzing our performance, meeting our legal obligations or conducting research and reporting.
Please read our privacy notice, which explains who we are, how we collect and use your personal information and how you can exercise your privacy rights.

The submission has failed.

The Q1 2025 TransUnion Mobility Insights Report

MIR Q1 2025: Assets

Download the Q1 2025 Mobility Insights Report

Thanks!