The Q4 TransUnion Mobility Insights Report

Strong Sales, Shifting Structure — Position for What Comes Next

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The TransUnion Q4 2025 Mobility Insights Report provides a data-driven view of the forces reshaping South Africa's automotive market — from record full-year sales and structural brand shifts to export headwinds and an accelerating EV transition.

Drawing on Naamsa, Stats SA and TransUnion Consumer Pulse Survey data, the report delivers clarity on market dynamics and shifting consumer behaviour, including:

How full-year passenger vehicle sales reached 422,103 units — the highest since 2014 — and what drove the Q4 surge
Why Chinese brands now account for more than 17% of new vehicle sales, reshaping competition for legacy OEMs and dealers
The widening gap between new and used vehicle demand, and what it means for financiers
Purchase intent is highest among high‑ and middle‑income groups (~20%), while quarter‑on‑quarter intent rose for middle and lower income groups and eased among high‑income.
Export vulnerability, EV momentum and the road ahead for South Africa's mobility sector

Equip yourself with TransUnion's latest market intelligence to better navigate the evolving mobility landscape.

“This recovery is real, but it is far from uniform. What we’re seeing is not a return to old buying patterns, but a more deliberate, affordability-driven market where consumers are weighing value, monthly repayments and long-term ownership costs far more carefully.”

- Ayesha Hatea, Director, Research and Consulting, TransUnion Africa

Download the Q4 2025 Mobility Insights Report

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The Q4 TransUnion Mobility Insights Report

Download the Q4 2025 Mobility Insights Report

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