As South African businesses pivot to e-commerce, analytical techniques are critical for deciding which market to target, where to find customers within those markets and how to manage the risks of transacting with business customers at arm’s length.
Quality data and enhanced analytics are essential to gain a complete view of customers, suppliers, partners and prospects — and make informed decisions. But collecting data is complicated, it changes constantly, and its context is critical to its value.
That’s why companies of all sizes worldwide — including 90% of those on the Fortune 500 — rely on Dun & Bradstreet. Drawing on more than 355 million business records from tens of thousands of local and global sources, D&B updates its data 375 million times daily — delivering fresh, accurate, actionable insights.