Marketing Solutions

Whether you are looking to launch a new product, challenge existing methods or seriously take your business to the next level, Marketing Solutions from TransUnion Analytical and Decisioning Services is the clear choice. Our solutions help you target the right customer the first time around, significantly increasing the return on marketing investment.

With access to meaningful, relevant information, you can increase the value of your existing customers and understand your most profitable markets; quantify opportunities; plan appropriately and execute quickly and effectively.

Applications

Marketing Solutions has flexible solutions to help you to target smarter.

Marketing Data

Our quality database contains all the variables (marketing data, contact, risk, demographic and more) that you need to explore, plan, select, execute and measure your direct marketing and communication strategies.

Marketing Analytics

With a proven analytical capability, proactive market reports, generic ready-built industry models, visualisation tools and more, you can deepen your understanding of your customers, market and industry – enabling fast decisioning for taking action.

Intelligent Marketing Process

See us as an extension of your business, a trusted partner that prepares data according to your campaign needs, and then outputs into your communication channels – having also focused on all the steps in between (selection, sign-off, deduping, etc.) to deliver quality campaigns on time, all the time.

Campaign Execution

Utilising our network of communication channels and partners, we can coordinate campaigns and manage communication channels too – outbound calling, SMS, email, direct mail, etc.

Measurement, Reporting, Continuous Learning

Accurate end-to-end reporting, enabling your business to track, learn and react with precision.