Effectively identify and connect with the right customers to improve return on marketing expenditure
TransUnion Analytical and Decisioning Services’ customer engagement solutions enable businesses to target the right customers the first time around and significantly increase the return on their marketing investment. With access to meaningful and relevant information, you can increase the value of your existing customer accounts, and understand the most profitable markets to target. You can also quantify opportunities and plan appropriately while executing quickly and effectively. Our extensive database contains the variables needed, such as marketing data, contact information, risk information, demographic data and more, to improve your direct marketing and communication strategies.
We offer proactive marketing reports, generic ready-built industry models, visualisation tools, an intelligent marketing process, as well as the ability to assist in campaign execution and the measurement thereof.