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truvalidate

TruValidate IP Intelligence

Know every IP address worldwide before you act on it

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Overview
Benefits
Features
Resources
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Every access attempt and transaction starts with an IP address — and that address reveals more than most businesses act on. TruValidate™ IP Intelligence, comprising IP Geolocation and IP Reputation, is the authoritative source of IP decisioning data on routable IP addresses worldwide. Powered by a proprietary global data collection network, patented algorithms and a team of IP intelligence specialists, it gives you the geolocation, ownership, routing and reputation data to make more confident IP decisions.

99.99%*

Coverage of routable IP addresses worldwide

^*IPv4 routable IP addresses

Benefits

Know an IPs true location

Pinpoint location down to postal-code level across more than 40 attributes — targeting content, enforcing licensing and applying geo-fencing with precision.

Tell human traffic from bots

Distinguish real end-user traffic from server and bot activity, giving your fraud teams a clear first line of insight into who — or what — is connecting.

Apply friction only where risk warrants

Assess the reputation and risk of an IP at any point in the customer journey, protecting the business without slowing down genuine consumers.

Act on data that stays current

Draw on a closed-loop feedback network updated around the clock — every decision reflecting the most recent view of an IP, not a static snapshot.

Features:

Detailed IP decision data

For each IP address, TruValidate captures more than 40 attributes — from continent, country and city down to postal code, alongside network metadata like connection type, routing and hosting facility. A Confidence Factor on four key geographic fields sharpens precision of your rulesets.

Two scores that reveal IP risk

IP Reputation provides a clearer view of IP risk with two scores: a Real User Score (1–5) rating how likely traffic is to be non-human and a Risk Score (1–100) rating how strongly an address is linked to risky activity. Together, they help you block risky actors while recognising good customers.

Built for how you use IP data

IP Intelligence supports decisions across the customer journey — delivering streaming media to the right subscribers, enforcing geo-fencing to stay compliant, and helping prevent fraud by knowing where an IP is and how it’s connecting.

Resources

Download the IP Intelligence asset sheet

Learn More

Download the IP Geolocation asset sheet

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Download the IP Reputation asset sheet

Learn More

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