Plan for Deposit-Led Demand — Act on Policy-Linked Cash Windows
The latest Q2 2025 Mobility Insights Report shows how two-pot withdrawals, easing rates and muted new-vehicle inflation reshaped South Africa’s automotive market in Q2 2025 — and what OEMs, dealers, lenders and insurers should do next.
The newly expanded Mobility Insights Report from TransUnion® helps you see where demand is building, how affordability is shifting and when to act.
Use the findings to plan offers, manage risk and support customers with confidence.
1. Demand accelerates in new vehicles
- New passenger sales rose 22.5% year over year, with July at 36,914 units — strongest since January 2017
- Value brands are gaining share, with Chinese OEMs at 14.8% while Toyota led overall and Suzuki remained second
2. Two-pot withdrawals create recurring “cash windows”
- Used demand shows the clearest signal, with October 2024 used registrations about 13,600 above pre-launch baseline
- Repeat withdrawals point to time-bound deposit surges you can plan around
3. Strategy under pressure from exports
- Passenger-vehicle exports fell 24.6% year over year amid tariff shocks
- Production and jobs risks require contingency planning in pricing and pipeline
“Improved affordability, aggressive incentives and growing demand for value brands, alongside modest support from two-pot withdrawals, helped sustain momentum through 2025. However, as interest rates remain elevated and credit conditions tighten, and the two-pot effect normalises, growth is expected to moderate in 2026, with export risks and rand volatility adding uncertainty."
- Lee Naik, Chief Executive Officer, TransUnion Africa
Download the Q2 2025 Mobility Insights Report
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